What is the role of a Toy Package Designer
When you hear the word “toy”— what springs to mind? Do you think of games, play, fun, children?
The term “toy” has a great sense of wonder, joy and excitement to it.
If you take this a step further, why should toy packaging create any different emotion?
The Toy Package Designer is the person who knows this sense of wonder and joy and is able to impart this feeling into the materials, function and messaging of the toy package itself.
Often, the packaging for toys must be equally as appealing as the toy itself.
In a near $100 billion per year business, the very packaging alone can be the demonstrative difference between yourself and any of your competitors.
Shelf appeal can be dictated by your design and it can play a monumental role in getting your product into the hands of children.
Toy Package Designer
As a toy packaging designer, Ginny Westcott has a knack for what attracts kids as well as parents to pick up the toy package and buy it.
The age of the child, the functionality of the toy, the branding, all come into effect when creating the final package.
You want the child to connect with the box and pick it from that shelf in the toy store and sometimes you need to think like a child to design the packaging!
In this role Ginny is able to word callouts on your toy package design that creates curiosity and interest. This stems not only from having kids of her own but also from working at top advertising agencies in Los Angeles and San Francisco.
As a toy packaging designer Ginny has an endless supply of fabulous illustrators for her toy packaging designs that can bring her ideas to life as beautiful art.
Or, for those clients just starting out or with smaller budgets, she can creatively manipulate stock art to similar effect.
A Client list for Toy Packaging
Some clients include: Hasbro, Oddzon, Spin Master, Scientific Explorer, LeapFrog, Discovery Kids, Elmers Products, Poof-Slinky, Tech4Kids, Active Products, Orb Factory, Playmates, Mattel, Tonka, Cap Candy and so many more…
For further information or for a quote, please contact us, We look forward to working with you.