Logo design is often part of the packaging process.
Sometimes people come to Westcott Design with a well-defined preconceived idea, other times it is left to the creative design talents of the company to come with the best graphic representation of the clients needs.
Most often, it is the collaborative efforts of the client and the design team that come up with the winning logo design.
In any case, Westcott Design Studios have developed numerous logos for many varied companies inside and outside the wine and toy industries.
Ginny stands apart as typography is a huge part of her logo design process. In fact it is Ginny’s specialty and passion.
Behavioural scientists have studied font psychology for decades. The most memorable of fonts and the most memorable logo designs are remembered because they are visually appealing.
Thus, if you want your brand to be “top of mind”, its visual appeal needs to be paramount and that is where typographical psychology comes in.
Typography in logo design, and graphic design in general, convey a certain effect upon your audience. Fonts can display empathy, display trustworthiness, have a sense of fun to them and any of a myriad of other human emotions. It is imperative to understand the importance of their emotional gravity that typography is able to convey.
In designing a logo, the designer has to tie the fonts, the colors and even the shape to enforce the idea of the brand. Each of the pieces has to work to with and against each other ensuring that all the parts of the unified whole work together harmoniously in presenting the unique goals and values of the company.
Ginny has honed her craft in Font Mastery for decades. She brings her 25 years of design experience to the process and ensures that your logo not only looks good for today’s market; but is able to stand the test of time to still look good five, ten or twenty years hence.
In designing a logo for a client Ginny firmly believes that the logo fonts employed in the logo design need to stay a bit conservative but must catch your eye.
For these same fonts to continue to look good into the future they must wear well, but they should never, never ever be BORING.
If you would like us to be involved with your logo design please contact us here.