WESTCOTT DESIGN

Kids book cover design is very close to toy packaging design. Ginny knows the fine balance of bright colors, fun graphics and interesting callouts without making the books busy and confusing. Instruction booklets are part of the toy science kits designed to give a more in-depth knowledge of what they are learning. The challenge is not to make it seem like schoolwork and Ginny designs them in a fun playful way with many photos and illustrations. She is a big fan of stock images for these types of projects since it can save her clients a lot of money. The design of an ad for kids tends to be for the parents, so a different use of words and graphics are needed, yet still need to be fun. She has designed many for Toy Fair Magazines and promo.