If your logo, headline or title is going to be on a background color, you need to choose contrasting colors. I made this mistake in my early days as an art director and the entire city of Los Angeles had flags on every street pole advertising something they couldn’t read. Luckily I wasn’t fired, but I will never do that again.

Step away from your art or squint your eyes. Does your logo blend together and get lost? Your artwork might look bright and beautiful up close. But if someone needs to see it on a shelf, a few yards away, it might blend together and be lost.

It’s about color value. If you turn the colors in the art to shades of gray and they still contrast, you’ll have a good color scheme. But if they blend like these above, you will need to change the colors for better contrast.

About 8% of the population is color blind so keep that in mind.

To be sure you will be using a top notch graphic designer who has many years of experience, knows the rules of printing and keeps up with the modern trends, please contact me at ginny@westcottdesign.com or click this link. Check out my designs here. I include testimonial pages where my clients express their experiences working with me. I offer unique fresh eye-catching ideas to get your toy packages, childrens’ book covers, ads, and toy logos looking professional and sell. I design personally with you on each project so you get 25+ years experience behind each creation. I strive to save you money in the design process, using stock images and manipulating stock illustrations when the budget calls for it. I opened Westcott Design in 2000 after working at Oddzon and Hasbro as the lead design for girl’s toy packaging design and impulse toy packages. Since then, I’ve designed for numerous toy companies, large and small throughout the years and loved every minute of it.

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