TOYS IN BONDAGE

It would drive me insane when my kids would get a new toy at the store and then on the way home want to play with it. All electronic toys came in layers and layers of plastic clamshells with layers of plastic inserts pushing the toy to the front. Opening a simple doll is not quite as difficult, but just as frustrating. Once through the outside package, each of the dolls arms was zip-tied down. The hair was sewn in place, tiny frustrated fingers not patient enough to do anything but tear it out of the stitches, losing the lustrous shine of new doll hair.

I tried to fix this problem by keeping a pair of scissors in the car. The problem is, it didn’t occur to any of us to remove the packaging before we drove off.

When I started to work for Oddzon, a Hasbro company, I was determined to change these infuriating packages! But, I soon learned that there were reasons toys had to be packaged this way. The large plastic packages we call clamshells, help keep people from stealing tiny products. They are supposed to make it easier to display and hang. They add value and if the other comparative products are using it, you have to as well, or look inferior. So much plastic, plastic, plastic all over the shelves and many of them non-recyclable.

But the biggest eye-opener to these frustrating packages was because they were shipped to us from overseas. Giant ships stacked high with freight boxes usually take 30-60 days to cross the ocean. This is like being in a rock tumbler for 60 days. This rough bouncing at sea and constant rubbing of parts together removes paint, creates ugly abrasions, and breaks the toy itself. Companies found a way to prevent this: No part of the toy can touch another part of the toy. Ah ha!

Sadly, I had to give into these methods but as often as possible, I requested twist ties when possible instead of maddening plastic zip ties and other softer openings.

To be sure you will be using a top notch graphic designer who has many years of experience, knows the rules of printing and keeps up with the modern trends, please contact me at [email protected] or click this link. Check out my designs here. I include testimonial pages where my clients express their experiences working with me. I offer unique fresh eye-catching ideas to get your toy packages, childrens’ book covers, ads, and toy logos looking professional and sell. I design personally with you on each project so you get 25+ years experience behind each creation. I strive to save you money in the design process, using stock images and manipulating stock illustrations when the budget calls for it. I opened Westcott Design in 2000 after working at Oddzon and Hasbro as the lead design for girl’s toy packaging design and impulse toy packages. Since then, I’ve designed for numerous toy companies, large and small throughout the years and loved every minute of it.

FONTS IN LOGOS

Here are a few rules I feel strongly about if you want to design your own logo.

  • Never use a trendy font. It will look so out of trend in a couple years. What you liked about it in the first place will look common and dated when the trend is over. Logos should be made to last at least 10-20 years before needing a refresh.
  • Fonts that come with your computer should never be used in your logo. Everyone else uses them and your logo might look common and amateur. Designers own about 10,000,000,000,000 fonts and can easily find something that is special for you. We have professional programs that can access the fonts’ alternate letters. We can take small parts of a letter, tug, push, redraw and tweak it to the extreme to make it work for your logo.
  • Hire a professional designer. You will be competing with other companies that do put money into their logo. You want the consumer to believe in your product and trust that it is made with the finest quality and expertise. A professional design will pull this off.

To be sure you will be using a top notch graphic designer who has many years of experience, knows the rules of printing and keeps up with the modern trends, please contact me at [email protected] or click this link. Check out my designs here. I include testimonial pages where my clients express their experiences working with me. I offer unique fresh eye-catching ideas to get your toy packages, childrens’ book covers, ads, and toy logos looking professional and sell. I design personally with you on each project so you get 25+ years experience behind each creation. I strive to save you money in the design process, using stock images and manipulating stock illustrations when the budget calls for it. I opened Westcott Design in 2000 after working at Oddzon and Hasbro as the lead design for girl’s toy packaging design and impulse toy packages. Since then, I’ve designed for numerous toy companies, large and small throughout the years and loved every minute of it.

WATCH YOUR COLOR CONTRAST

If your logo, headline or title is going to be on a background color, you need to choose contrasting colors. I made this mistake in my early days as an art director and the entire city of Los Angeles had flags on every street pole advertising something they couldn’t read. Luckily I wasn’t fired, but I will never do that again.

Step away from your art or squint your eyes. Does your logo blend together and get lost? Your artwork might look bright and beautiful up close. But if someone needs to see it on a shelf, a few yards away, it might blend together and be lost.

It’s about color value. If you turn the colors in the art to shades of gray and they still contrast, you’ll have a good color scheme. But if they blend like these above, you will need to change the colors for better contrast.

About 8% of the population is color blind so keep that in mind.

To be sure you will be using a top notch graphic designer who has many years of experience, knows the rules of printing and keeps up with the modern trends, please contact me at [email protected] or click this link. Check out my designs here. I include testimonial pages where my clients express their experiences working with me. I offer unique fresh eye-catching ideas to get your toy packages, childrens’ book covers, ads, and toy logos looking professional and sell. I design personally with you on each project so you get 25+ years experience behind each creation. I strive to save you money in the design process, using stock images and manipulating stock illustrations when the budget calls for it. I opened Westcott Design in 2000 after working at Oddzon and Hasbro as the lead design for girl’s toy packaging design and impulse toy packages. Since then, I’ve designed for numerous toy companies, large and small throughout the years and loved every minute of it.