Entries by Ginny Westcott

IF WE CAN’T CALL IT PORT ON THE LABEL, WHAT DO WE CALL IT?

Since the law in 2005 no one can call their wines one of their safeguarded regional “place” names. These are: Burgundy, Chablis, Champagne, Chianti, Claret, Haut-Sauterne, Hock, Madeira, Malaga, Marsala, Moselle, Port, Retsina, Rhine, Sauterne, Sherry and Tokay. The only wineries allowed to still use these names is if they were using it prior to […]

WHEN YOU DESIGN YOUR OWN WINE LABEL YOURSELF

“Just make my label TTB compliant, that’s all I need.” You can save some money by designing your own wine label, but be sure to hire a professional designer to actually create the final. If you already have a label or logo design in mind, you can draw up a rough sketch or maybe describe […]

WHICH LOGO FORMATS TO USE

“HELP! My logo gets blurry when I make it bigger.” If you decide to design your own logo, do not design it in Microsoft Word or in a bitmap format such as a .png or .jpg. If you enlarge your logo, it will get fuzzy, rough and pixilated. You will need your final logo in […]

TOYS IN BONDAGE

It would drive me insane when my kids would get a new toy at the store and then on the way home want to play with it. All electronic toys came in layers and layers of plastic clamshells with layers of plastic inserts pushing the toy to the front. Opening a simple doll is not […]

FONTS IN LOGOS

Here are a few rules I feel strongly about if you want to design your own logo. Never use a trendy font. It will look so out of trend in a couple years. What you liked about it in the first place will look common and dated when the trend is over. Logos should be […]

WATCH YOUR COLOR CONTRAST

If your logo, headline or title is going to be on a background color, you need to choose contrasting colors. I made this mistake in my early days as an art director and the entire city of Los Angeles had flags on every street pole advertising something they couldn’t read. Luckily I wasn’t fired, but […]